Analýza tržní pozice vybrané značky na trhu kosmetiky
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Date issued
Authors
Koželová, Radana
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901761
Abstract
The aim of my bachelor thesis was to analyse the market position of brand Yves Rocher on the cosmetic market. Due to my market research I have found out that this brand is not very known in dependence its availability on the cosmetic market. On the other side, the quality of this brand is positively perceived and female customers continue in buying this brand after testing it. I tried to suggest proceeding which could be used by company Yves Rocher to increase its representation. Thanks to it, the market position can be fixed and can increase its competitiveness on the cosmetic market.
Description
Import 01/09/2009
Subject(s)
marketing concept of the brand, brand management, cognition of the brand, market position of brand, position map, brand success on the market, testing of the brand