Analýza návštěvnosti populárně naučného centra

Abstract

This master’s thesis elaborates attendance of science and technology center. The aim was to analyze attendance of Svět techniky – Science and Technology Center with focus on school customers. In this institution, it is possible to see art, science, and nature expositions or expositions focusing on civilization. Simultaneously, the aim was to propose the price of the entrance fee. Both primary and secondary data were utilized for this research. Secondary data were obtained from the reservation system of visits and internal databases. Primary data were obtained using a questionnaire survey. This master’s thesis contains recommendations and suggestions which could help to increase attendance to the Velký Svět techniky (STC).