Marketingový mix módního ateliéru
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this bachelor thesis is creation of marketing mix of new opened fashion house. Bachelor thesis is divided into two parts. The theoretical part explains the concept of service and individual elements of the marketing mix. In the practical part is created research by SWOT analysis and Focus group. The results of research create the basis of marketing mix of fashion house.
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Import 02/11/2016
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Marketing mix, service, fashion house, focus group, market