Analýza konkurence jazykové školy na internetu

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Kaniová, Barbora

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

The bachelor thesis is focused on the competitive analysis of the Language School Competitors on the Internet. The main aim of this bachelor thesis is to compare the language school Hello website with its competition and identify the strengths and weaknesses. When analyzing the competition an observation method of various language schools websites is used. Based on the analysis there are specified proposals and recommendations for the improvement of the existing language school Hello website.

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Import 05/08/2014

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Website analysis, language school Hello, analysis of the Language School Competitors, observation method, marketing mix of services

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