Analýza marketingové komunikace prodejce na trhu s klenoty

Abstract

The main aim of my bachelor thesis was to analyze current marketing communication of Klenoty Aurum s.r.o. company with the emphasis on knowledge of selected communication tools. The research conducted on jewelry’s customers has shown satisfactory awareness of the company and its activities. However, in order to become more distinguishable among other companies and to motivate customers to buy its products I make several suggestions, concerning primarily more effective advertisement placement.