Analýza vlivu produktových charakteristik na nákup na zbožovém srovnávači

Abstract

The topic of the diploma thesis is the analysis of product characteristics impact on purchase on the comparison shopping website, namely on the Zbozi.cz. The aim of this diploma thesis is to propose appropriate recommendations to e-shop operators to present their products on the site of Zbozi.cz, based on the quantitative analysis. The data were obtained by electronic and written questioning using a questionnaire. For respondents, when choosing products, the most important price, delivery time and quality of the e-shop. Based on the results, suggestions and recommendations have been developed that can lead to increased sales turnover.