Zhodnocení konkurenceschopnosti vybraného knihkupectví

Abstract

The aim of the bachelor's thesis is to evaluate the competitiveness of a selected bookstore and using the results of analyzes to propose recommendations for improving its competitiveness. Theoretical part deals with the description of basic concepts and methods for evaluating competitiveness, which are then used in the practical part of the work. In the practical part, PEST analysis, Porter's analysis of five competitive forces, financial analysis and SWOT analysis are applied. At the end of the work, the results of the analyzes were summarized and based on them, recommendations were proposed.