Analýza a syntéza elektronického obchodu pro vybranou skupinu výrobků.

Abstract

This diploma work deals with an analysis and synthesis of the e-business of hand-made sheep wool products. The work includes the analysis of this form of business, specifies the requirements to start such an e-shop, the models of different layers of the internet application (data, function and presentation) and also a suggestion of a marketing strategy for a real e-shop. In the end this work presents options to create an e-shop with appropriate diagrams, design the models and promotional materials.