Analýza marketingové komunikace deníku

Abstract

The aim of this thesis was to propose improvements to marketing communications for publishing VLP, and for a specific title Vyškov´snewspaper. I deal with publishing houses and characterization of Vyskov newspaper. Work is focused on the theoretical background of marketing and communication includes the basic concepts of media journalism. The work also carried out research which analyzes the marketing communication. Furthermore, I provide suggestions and recommendations on how to attract new readers and increase the daily cost of sales copy.