Analýza marketingové komunikace cestovní kanceláře
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Authors
Horálková, Eva
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim my baccalaureate work was to analyze marketing communication at „CK BAVI“ - to
find out, how are current clients satisfied with this communication and how convenient are various marketing tools.
The first part of my work is dedicated to characteristics of travel agency BAVI. In the second chapter, I deal with theoretical way out of marketing communication. The fundamental part of my work is a research results analysis and subsequent suggestions including recommendation, which could lead to communication improvements of CK BAVI and their clients.
Description
Import 29/09/2010
Subject(s)
Travel agency BAVI, Client, Communication action, Concrete market, Macro environs, Marketing communication, Marketing communications mix, Personal selling, Sales promotion, Direct marketing, Public relations, Advertisement, Satisfaction, Marketing niche – an opportunity