Zhodnocení marketingové komunikace vybraných obcí

Abstract

The diploma thesis evaluated marketing communication in two population-different municipalities, Kujavy and Stráž nad Nisou. Communication of municipalities is still an insufficiently researched topic. But the well-implemented communication can help to stop the declining of citizens interest in what is happening in the municipality. The current communication system was compared in the smaller municipality Kujavy to the larger municipality Stráž nad Nisou. A questionnaire was used to achieve the goal. The Mann-Whitney Test was used to identify potential differences. It was found that the population size of municipalities does not play a significant role in the system of communication.