Návrh marketingové komunikace města v cestovním ruchu

Abstract

The thesis I tried to focus and to highlight the marketing communication of the city, especially in the field of tourism. Introducing the city and its great contribution to tourism itself, mainly through attractions. The second chapter describes the city and its attractions, where I simultaneously combining history and contemporary elements. In the theoretical part, I try to focus on issues of marketing communications, proper formation of an advertising campaign and in the presence of all development sectors. Through the questionnaire, I create a data processing method in the analytical part of their work through verbal comments, in some cases and in graphic terms for a better view. The last chapter deals with the observations from research, while trying to make recommendations and proposals in the areas of marketing communications that tourism and the attractiveness of the city even more attractive.