Analýza nabídky prodeje potravinových doplňků pro sportovce

Abstract

The bachelor thesis is focused on supply analysis of dietary supplements for athletes or simply said sports nutrition. The aim of the work was to explore offer of sports nutrition in Ostrava, where chain stores were compared with the retailers and two best known entrepreneurs. Questionnaires were used to determine the public awareness, availability and sales of these products on Czech market. The results were then used in the practical part. After analysis and comparison of the stores, the thesis outcomes are specific suggestions how to attract potential customer and raise his interest in buying the products.