Návrh strategie zakázkového marketingu na B2B trhu
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Šuňavec, Michal
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The topic of my master thesis was suggestion of the custom marketing strategy on B2B market. Concretely I focused on the company ENERGY TECHNOLOGIES, s.r.o. For this type of analysis I used marketing research based on secondary data. The research consisted of company public offers analysis based on variety of criteria. The results of my work are research result analysis and consequential recommendations to increase the number of successful offers in the individual public tenders.
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Import 29/09/2010
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business marketing, marketing research, public tender, offer, segmentation, customers