Analýza obchodních procesů průmyslové přepravní společnosti

Abstract

The aim of the thesis is to evaluate the main business processes – purchase and sale, taking place in the industrial transport company “VITKOVICE Doprava, a. s”. Theoretical part deals with general issue of buying and selling activities, business processes in industrial markets and in transport services. Characteristics of company describes specific firm’s offer, analyzes the transport market and competition. Another section is the methodology of marketing research, which prepares plan of activities of the primary research. Marketing research was conducted among employees “VITKOVICE Doprava, a. s.” Chosen methods were written inquiries by means of printed questionnaires combined with controlled interviews. The analytical section interprets the results of the research, where is the verbal assessment accompanied by appropriate tables and charts. This part became the basis for chapter proposals and recommendations to the business processes of the company. The proposed measures may lead to improvement of processes and hence to greater satisfaction of both of internal and external business environment.