Zpracování strategické analýzy firmy
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the thesis is to elaborate the strategic analysis of the company. The theoretical part describes basic characteristics such as strategy, strategic management, strategic thinking and methods that can be used for strategic analysis. In the practical part, selected methods are applied to the organization and strategic analysis has been created.
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Strategy, Strategic Analysis, PEST Analysis, Porter Analysis, Financial analysis, SWOT Analysis, Manufacturing Firm