Analýza chování studentů na trhu pohybových aktivit

Abstract

The theme of this Bachelor thesis is Student Behaviour on the Market of Physical Activities. The aim of the thesis is to identify students relation to sport and physical activities, which sports they prefer and practise, and to find out their opinion on Physical Education at VŠB-TUO. The first part of thesis describes the market of physical activities. It is focused on importance of sport, trends and movements in sport, physical activities in Ostrava and on the Physical Education and Sport Department, describing its activities and sports offer. The theoretical chapter deals with consumer behaviour and decision-making process. The next part is devoted to the methodology of data collecting, which are necessary for the analysis. The following practical part is dedicated to analysis of data acquired by questionnaire research. The last chapter contains conclusion of results, suggestions and recommendations.