Analýza vnímání Jihokorejců v českém prostředí

Abstract

This thesis occupies with perception analysis of South Koreans in the Czech environment. The analysis was based on marketing research, with questionnaire used as the method of data collection. The purpose of this thesis was to analyze opinions about Korean nationality and management. The first chapter deals with the characteristics of Korean republic, Korean culture and intercultural differences. The second chapter looks into the image analysis theory. The research methodology, data analysis and recommendation based on the analysis are to be found in the next chapters.