Turistický potenciál Zlínského kraje

Abstract

The topic of my thesis is The tourist potential of Zlin region. The work is divided into a theoretical and a practical part. The theoretical part deals with general tourism, basic concepts related to tourism, the typology of tourism and theories regarding the tourist potential. The following chapter deals with tourist analysis of Zlin region where is focused on its characterization. There are closer specified the individual tourist areas and described the significant attractions that are located there. In this chapter the method of the comparison was used. At the end of this chapter I have created SWOT analysis. In the practical part there is questionnaire survey. The objective of this survey was to evaluate the tourist potential of Zlin region in view of its population. Information obtained through a questionnaire survey and SWOT analysis are the basic for final chapters processing (own recommendations and conclusion).