Vývoj poptávky po nových vozidlech zn. Škoda v závislosti na změně ceny pohonných hmot.

Abstract

In the presented work is processed fuel prices affect on demand for new Skoda cars in Czech Republic in years 2007-2012. In the first part is introduced Skoda Auto car factory. There are listed important milestones of company history, and presented entire product portfolio. In the next part is described development of fuel prices in Czech Republic in the years 2007 – 2012. There is also described development of demand for different Škoda models in 2007 - 2012. In conclusion are identified individual factors which affects the demand for new cars.