Síťový marketing

Abstract

Thesis is focused on mutilevel marketing. Multilevel marketing in Czech Republic, namely focused on OVB Allfinanz company. The job I did during the studies. Point of the thesis to to show the main difference between multilevel marketing and the „pyramidal" companies. I wanted to show importance of the motivation, recruiting, communications plan and marketing strategy. The objective was to improve and propagate new offices for helping people recognize company’s objectives.