Analýza potenciálních zákazníků české módní značky na slovenském trhu

Abstract

Thise thesis deals with the analyzed potential customers of the Czech fashion brand on the Slovak market. The first part of thise thesis describes the BeWooden Company s.r.o., their goals, marketing mix and segmentation criteria. Furthermore, the analysis of the macroeconomic environment of the Slovak market through PESTLE analysis is performed in this part. In the folowing part of the thesis the theoretical background related to the analysis of customer behavior are explained. For performing marketing research, a questionnaire survey method type is selected and executed via the Internet. The questionnaire is aiming for those Slovaks, who are interested in fashion and fashion accessories. The practical part of thise thesis contains analyseis of the collected data, on the basis of which, proposals and recommendations are then provided. These suggestions and recommendations will serve in particular to raise the awareness of the BeWooden Company s.r.o. brand and also to increase to sales in Slovakia.