Propagační program vybrané společnosti

Abstract

Submitted bachelor´s work called „Promotional Programme of Selected Company“ is intent on promotional means of salesroom O2 Karviná and there are also some possible changes in the company´s promotion proposed. There is characterised company Telefónica O2 as well as the salesroom O2 Karviná. in exordium. Next part includes description of a promotional tools. The second part contains analysis of an actual promotional programme of salesroom and possible changes and arrangements. The work objective is a streamline of a promotion and increase a salesroom revenues.