Regulace médií veřejné služby se zaměřením na Český rozhlas

Abstract

The mass media are very important to society. They are source of power and possible means to get influence. The people can’t imagine their current live without mass media. Mass media are public communication means, which have the target of reach a lot of people. This group of the mass media contains the press, TV or radio institutions, and now internet too. We can classify the mass media into private and schema_dspacedb. The target of my thesis is the verification, if the Czech Radio plays the role of public media. My intention is to find out too, what kind of services and which forms of this services are provided by the Czech Radio and what are the Czech people’s reactions. The thesis has been divided, except the introduction and the conclusion, into three main parts, which have been divided into a lot of subcategories. The whole text contains imaging and graphic elements. Part of the thesis are several attachments, which evolve problems from this text. The second part is about the position of the Czech Radio in the Czech Republic’s media system. This part is focused on the Czech Radio broadcast’s beginning, ČRo’s inception and organizational structure and on Czech Radio’s stations. This part describes to financing ČRo too, and its commercial activities. The third part deals with the regulation and control of ČRo. It explains the concept of regulation and its development in the Czech Republic. The chapter describes the control authorities of ČRo, ČRo broadcasting content regulations, its Code and radio advertising. The fourth chapter is focused on ČRo´s public service. It describes the tasks and goals of public media, internet broadcasting, radio station listeners´ rate and different ways of receiving ČRo via digital broadcasting network.