Strategická analýza společnosti Váhala a spol. s r.o.

Abstract

The goal of this thesis named „Strategic analysis of Váhala a spol. s.r.o. company“ is the implementation of strategic analysis of the aforesaid company and mark out its strengths and weaknesses, threats and opportunities which lead to proposing some actions needed to be more effective from strategic view. In the theoretical part there are basic terms explained, such as strategic management and its processes, the concept of strategy or strategic mission of the company. In the following part there are described some methods which can help with analyzing of internal and external surroundings of the company. In the practical part the selected methods are applied to a particular company and synthesis of results from the analysis is done. Based on the results the possible recommendations for future development of the company are proposed.