Návrh komunikace značky nealkoholického nápoje na sociálních sítích

Abstract

The topic of the thesis is “Communication design of Non-Alcoholic Beverage Brand through Social networks”. The thesis is about coke brands in the Czech market. The goal of thesis is to bring suggestions and recommendations for creation the campaign of non-alcoholic beverage brand with usage social networks and new media. The goal of the research is to find out strengths and weaknesses not only in current marketing activities of Kofola brand, but also in activities of competitors. The used research method are observation and brief survey. The research is based on the characteristics of company environment and theoretical basis of marketing communication on internet and new media. The major part are the analysis from the observation and survey. The analysis results are key elements for suggestions and recommendations for brand communication of Kofola on social media.