Návrh a evaluace řešení aplikace asociačních pravidel při determinaci vztahů mezi produktovými skupinami

Abstract

Diploma thesis is about a certain data mining technique – multilevel association rules mining for market basket analysis and the topic is focused on proposal for improvements of the established data mining process. In the introductory part, the theoretical basics needed for the practical part are discussed. Practical part contains analysis of the existing data mining process and proposals for the improvements of this process. Part of the proposal is also verified on a real data set. Conclusion of the thesis is devoted to the review of proposed improvements and motives for further work.