Návrh marketingové komunikace taneční školy

Abstract

The diploma thesis is focused on the analysis of marketing communication and the creation of suggestions and recommendations for improving the marketing communication of a dance school. The theoretical part sets out the theoretical basis of marketing communication and characterized a specific dance school. Furthermore, the internal and external analysis of the environment and the analysis of the company's competition were described. The practical part of the work was dedicated to research, which was conducted using two questionnaires. First, the research methodology was determined, then the course of the research was described and the results from the questionnaires were analyzed. Finally, the work presents suggestions and recommendations for a dance school on how to improve their marketing communication with regular and potential customers. The aim of the diploma thesis was to analyze the current state of marketing communication and create a suggestions and recommendations for improving marketing communication for a dance school.