Strategická analýza podniku jako východisko pro tvorbu strategie

Abstract

The aim of thesis is to perform strategic analysis of the selected entity. It will be a detailed examination and evaluation of external environment using PESTLE analysis, as well as to analyze occupational environment of the selected entity and analysis of internal business environment through evaluation of internal factors. Evaluation of collected data will be processed in a SWOT analysis, where will be defined strengths and weaknesses, opportunities and threats. Subsequently, based on the SWOT analysis formulated vision, set strategic objectives, which are derived from strategic operations.