Současný rozhlasový feature a způsoby jeho sdílení

Abstract

This master´s thesis is about the contemporary radio feature and the various ways of its promotion, placing the genre in the sociocultural context. It examines the audio medium through the development of radio, sound and technology. It considers the radio feature in a broader historical, economic and legal context, from the economic and production viewpoint, across radio genres and through the lenses of journalism ethics. It maps the ways the feature is propagating in the new technological environment and in the institutional environment of the European Broadcasting Union and Český rozhlas. It suggests a practical promotional strategy for the radio feature intended to improve its status and raise public awareness of this ultimate genre of radio journalism.