Analýza konkurence a mezipodnikové srovnání ekonomické výkonnosti vybraných firem z odvětví maloobchodu

Abstract

The aim of the thesis was to compare two competing companies using financial indicators and inter-company comparison. The theoretical part deals with the theory of financial analysis and inter-company comparisons, including their purpose and methods, which are subsequently used for processing the practical part. The practical part contains the application of selected methods to both competing companies. After applying the methods, a summary of strengths and weaknesses, opportunities and results from the practical part is prepared. Finally, recommendations and suggestions for the compared companies are suggested.