Analýza spokojnosti obyvateľstva so športovým vyžitím v Čadci

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Badlík, Matej

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

This bachelor thesis deals with the population satisfaction analysis of sports self-realization in Čadca. The work consists of several basic thematic sections. The work resolves the satisfaction, respectively dissatisfaction of citizens with the quantity and quality of sporting activities offered. At the beginning of the thesis are mentioned procedures for resolve the issue. In the first part of the thesis deals with the theoretical definitions focused on marketing. The next chapter describes the current opportunities of sports. The third chapter defines the investigated problem and interpreted the results of research. The final section consists of a summary of the results of the investigation and to suggest possible solutions that would have helped to improve the current situation of sport in Čadca.

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Import 26/06/2013

Subject(s)

marketing, marketing research, sports self-realization, satisfaction analysis, summary of results

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