Analýza a návrh optimalizace internetového obchodu

Abstract

In my thesis I aim at the analysis and the design of e-shop optimalization. In the introduction I explain concepts of e-commerce, web catalogs and finders, SEO. The next two chapters, at first I analyze and then I optimize the e-shop from two aspects: visitor's view and view of web finders. The analysis and the design of optimization in terms of web finders I use techniques and tools from the Search Engine Optimization. The next chapter I evaluate the benefits of my proposals. In the last chapter of my thesis I summarize my whole work.