Optimalizace personálního marketingu v průmyslovém podniku

Abstract

The diploma thesis deals with HR marketing of the industrial company AGC Flat Glass, a.s., which is engaged in glass production. The thesis is divided into theoretical and practical parts. The theoretical part focuses on the description of HR marketing and HR activities from professional sources. Part of the theoretical part is the characteristics of the company. The practical part focuses on analysis of the HR activities of the company. This analysis is complemented by a questionnaire survey among the company employees. The final part of the thesis includes recommendations and suggestions resulting from the analysis of HR activities and from the questionnaire survey. The conclusion of the thesis is the overall summary.