Analýza image Ostravy z pohledu zahraničních návštěvníků

Abstract

This bachelor thesis focuses on analysis the image of Ostrava for foreign visitors. The theoretical part consists of defining of image, image types, image creation and marketing of the city. The practical part describes the methodology of work, analysis of the results of research and subsequent proposals and recommendations. The primary information was obtained by a written questioning. The aim of my thesis is to analyze the image of Ostrava for foreign visitors. My purpose is to find out how foreigners view the Ostrava and how they perceive it.