Návrh marketingové kampaně pro výrobce kosmetiky

Abstract

This bachelor's thesis is focused on the design of a marketing campaign for cosmetics manufacturer. The work is divided into two main parts. In the first part, the theoretical starting points of marketing communication and its individual tools are defined. The following is a description of the Dermacol company, a description of its organizational structure, strategic goals and products. The second part is focused on the methodology of data collection, the definition of the problem and the goal of the research. Furthermore, data analysis and the design of a marketing campaign that will help to increase brand awareness and reach new potential customers.