Návrh marketingové komunikace pro firmu se vzduchotechnikou
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this bachelor thesis was suggestion of marketing communication design for an air-hanling units manufacturer. It was company REMAK a.s. with residency in Rožnov pod Radhoštěm. Data collection was done with quantitative method of interrogation. Questionnaires were handed out and then collected at schooling organized by REMAK a.s. There were 94 participants in the survey. The results of the survey serve as underlay for recommandation and improvement of company´s communication activities. In basic set were included architects, installation companies, building companies and draftsmen.
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Import 02/11/2016
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customer, ventilation, marketing research, develope, communication