Předpoklady a perspektivy rozvoje cestovního ruchu Vyškovska

Abstract

The main aim of this bachelor thesis is to provide information on tourism in Vyskov region, outline the tourism assumptions of the area and propose possible development prospects. Theoretical part includes overview of the concepts of tourism. There is mention of a tourist destination and evaluation of its quality, attractiveness of tourism and destination marketing. In the practical part are mentioned specific tourism assumptions in Vyskov region, tourism potential and its use, the latest attractiveness and the most visited places. Based on the information in this area was processed SWOT analysis.