Hodnocení spokojenosti obyvatel se sportovním vyžitím města Pardubic

Abstract

The thesis deals with sports and sport facilities in town Pardubice. The main target is to identify the satisfaction of local population with sport facilities and sport fields in Pardubice. That is all on a level of the active sport activity but also from the point of view of population as spectators. The thesis is divided into two parts. The theoretical part contains characteristics of terms from marketing surroundings and markteting research. This part specifically focuses on the questionnaire, survey and dialogue which is narrowly connected with the practical part. In first half of the practical part is identified the surroundings in which the reserach has taken place. There are listed some possibilities of sports activities, sports fields and big sport events which are held in town Pardubice. The second half of the practical part deals with application and process of survey, which was performed by the questionnaire. There are evaluated written and graphic questions of the questionnaire. Afterwards the results are presented and there are also presented some advices and recommendations for better sport life in town Pardubice.