Destinační management mikroregionu Hlučínsko a jeho rozvoj

Abstract

The objective of this study was to evaluate the offer of tourism and the measure of implementation of the principles of destination management at the Association of Municipalities Hlučínska. Another objective was to propose measures that could improve the application of destination management in the microregion. The theoretical background is given in the chapter No. 2. The chapter No. 3 is devoted to a detailed characterization of the Association of Municipalities Hlučínska. The central part of the research, research methodology and analysis of research results, are presented in the chapter No. 4. Designs for the expansion of tourism and efficient destination management are provided in the chapter No. 5.