Analýza spotřebitelského chování návštěvníků crossfit centra

Abstract

This bachelor work is dealing with analysis of consumer behavior of crossfit centre visitors. Exercise and overall fitness are becoming more and more popular free time activity. Data collecting was realized through electronic and paper questioning, the questionnaire contained 16 questions. Following analysis was realized in program IBM SPSS Statistics. On this research have participated 105 respondents. The majority of respondents have learned about this crossfit centre thanks to their friends and family. The most common reasons for regular exercise are focused on good looking body and relaxation. The most important factor when choosing crossfit centre is approach of coach.