Návrh interní marketingové komunikace pro dodavatele stavebních firem
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Vysoká škola báňská - Technická univerzita Ostrava
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This bachelor thesis is focused on the Internal Marketing Communication Design for Contractors of Construction Companies. The purpose of this thesis is to design an internal marketing communication through the analysis of the use of internal communication platform in a selected company. To obtain the goal of this bachelor thesis was chosen the method of questioning.
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communication, contractors of construction companies, internal marketing communication, internal marketing communication design