Turistický potenciál mikroregionu Rožnovsko

Abstract

The theme of this bachelor´s thesis is tourist potential of microregion Rožnovsko. It is divided into the theoretical and empirical parts. The theoretical part deals with the basic concepts of tourism, which are essential for the empirical part. The empirical part defines microregion Rožnovsko, describes it´s biggest attractiveness and mainly analyses touristic offer of the microregion. Results of the questionnaire´s survey and guided interview are summarized into SWOT analysis. From this analysis comes out the final recommendations. The main objective of this thesis is to characterize the current state of the touristic offer in the microregion Rožnovsko and evaluate its tourist potential. Its structure and acquired knowledge should help visitors to get to know the area and also point out the possible improvements to develop the tourism of microregion.