Průmyslové areály a jejich možné využití

Abstract

The bachelor thesis deals with suggestions of extending travel agencies services through the use of industrial sites. The bachelor thesis is divided into six chapters, which are divided into subchapters. The first chapter contains an introduction. Then I describe the theoretical basis, which covers marketing, marketing research and basic terms. The next part characterizes industrial sites located in the Czech Republic in detail. The following part describes my marketing research, including its every single step. The last part of the bachelor’s thesis contains suggestions and recommendations for improvement of tours with industrial characteristic.