Návrh obchodní stategie průmyslové společnosti

Abstract

The thesis "Proposal of business strategy TATRA METALURGIE a. s." deals with the theory of analysis of trade and corporate business environment and its application in business practices of the company. Brief presentation of the company is followed by the theoretical part which includes a selection of analytical methods, their descriptions and procedures with respect to their purpose and importance for the creation of business strategy as one of the main phases of strategic analysis. These are generally applicable principles of SWOT analysis, SPACE and PEST analysis, Porter's Five Forces and BCG method. In the practical part, a comprehensive environmental analysis is applied on the selected company, focusing on general and trade environment and competitive environment. The final part of the thesis is dedicated to proposal of optimal business strategy with using all the benefits arising from the real possibilities of the newly founded public limited company.