Návrh typologie zákazníků aquacentra
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Vysoká škola báňská - Technická univerzita Ostrava
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The aim of this Bachelor thesis is to compile the typology of aquacentre customers. The thesis is also dealing with the structure of subscribers and their attendance at the aquacenter. The research was conducted in IBM SPSS Statistics 25 using grades 1 and 2. Typology was created by the cluster analysis. The result of the research is the typology of aquacenter customers, which consists of four types of customers. Bachelor thesis can be useful for aqua centers and other recreation centers that offer swimming pools, water attractions and wellness.
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customer typology, aquacenter, aquapark, subscriber, market segmentation, consumer behavior, water attractions, wellness, saunas, attendance, cluster analysis