Senioři a reklamní sdělení

Abstract

This thesis deals with the elderly, the advertising message and the protection of seniors in the field of advertising. The first part of my thesis is devoted to further advertising. So not only its history, but also the psychology of advertising and media, which are intended for advertising. Furthermore, also the first part deals with the problems of aging. The second part is devoted to the protection of older people in advertising, on the one hand, therefore a non-profit professional organization and the ads that are suitable for the elderly. The third section is intended for specific commercials, involve the elderly, and social campaigns that were created to support intergenerational solidarity.