Analýza merchandisingu potravinářského produktu v maloobchodě
Loading...
Files
Downloads
5
Date issued
Authors
Smotlacha, David
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
This diploma thesis is focused on analysing of the food product merchandising in retail outlets. The main purpose is to evaluate the level of merchandising refrigerated vegetable juice REFIT in the retail units of the city Ostrava. The results of this thesis may serve as a basis for the manufacturer - Beskyd Fryčovice, a.s. - when dealing with juice REFIT distributors. Data for the market research were gathered by using personal observation.
Description
Import 04/07/2011
Subject(s)
Merchandising, Retail trade, Promotion, Retailing, Food