Měření spokojenosti zákazníků prodejny na textilním trhu

Abstract

The goal of this bachelor thesis is to identify and analyze the degree od customer satisfaction textile outlets. The main focus is marketing research. The method of personal interviews of customers shop with a questionnaire was used. It was interviews 170 respondents and the research showed that the overwhelming proportion of respondents were satisfied with the shop. Based on the results of research are the proposals and recommendations for the shop. Key recommendations relating to the product mix, pricing and marketing communications.