Analýza vplyvu prostredia predajne mobilného operátora na nákupné správanie zákazníkov

Abstract

This work is aimed to analyse the effect of shopping environment on shopping behavior of customers in the store of a mobile operator. The main objective of this work is to explain the effect of factors of shopping environment, music and scent, on a shopping behavior of customers. Data were picked by observing method. Data analysis demonstrated, that music and scent in a store can influence the shopping behavior in positive way, especially time spent by customer in this store.